You’ve got a business to run.
Your marketing should move it forward - without adding to your workload.
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“I had the pleasure of working with Salena on both the Scarborough Chamber of Commerce Concerts in the Park series and the Scarborough Buy Local initiative, and her impact was outstanding. As a content creator, she brought creativity, organization, and a strong understanding of community-focused storytelling to every project. Her content consistently captured the spirit of Scarborough, helped promote local businesses and events effectively, and increased engagement across platforms. She was reliable, collaborative, and always proactive with ideas that elevated our marketing efforts. I would highly recommend her to any organization looking for someone who can combine strategic marketing with authentic, engaging content.”
Amanda Heubner | Amanda Heubner Photography
Hi, nice to meet you.
I’m Salena. I partner with Maine businesses to build marketing that’s clear, consistent, and built to last - without the runaround of a large agency.
Transparent pricing. Clear deliverables. No surprises.
Marketing Essentials
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For businesses that just want their marketing handled - consistently and professionally.
What’s included:
Social Media Management (Instagram + Facebook)
2–3 posts per week that reflect your business and what you offer
Captions written in your voice - not generic or salesy
Hashtags and strategy handled behind the scenes
Content Creation
One initial on-site visit to capture photos and video of your business
Ongoing use of both your content and newly created content
Branded custom graphics when needed
Staying Visible Locally
Stories and short-form video used naturally
Light engagement to keep your business active and seen
Community & Communication
Monitoring and responding to comments and messages
Engaging with local businesses and customers in a genuine way
Planning & Reporting
Monthly plan so you know what’s coming
Simple monthly check-in with what’s working and what’s not
Marketing Growth
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For businesses that want their marketing to actively support growth and customer communication.
Includes everything in Marketing Essentials, plus:
Expanded Content Strategy
Increased content creation to strengthen your visibility online
Additional short-form video and reach-focused content
Expanded engagement to help grow your audience
Occasional on-site content visits to capture fresh photos and video
Email Marketing
One fully custom email campaign per month
Promotional and seasonal planning aligned with your social content
Messaging written in your voice - clear, natural, and not salesy
Conversion-Focused Email Design
Emails structured to encourage clicks and action
Subject lines and preview text optimized for opens
Clear, simple call-to-action strategy
Audience & Performance Optimization
Basic audience segmentation when it makes sense
Strategic resend to people who didn’t open the first time
Ongoing oversight of your email list health
Marketing Partner
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For businesses that want a trusted marketing partner handling multiple areas of their marketing.
Includes everything in Marketing Growth, plus:
Advanced Content & Visibility
Expanded social media strategy across platforms
Priority scheduling for content creation
Regular on-site visits to capture fresh, natural photos and video as needed
Additional short-form video and reach-focused content
Email Marketing Expansion
Up to two custom email campaigns per month
More targeted messaging based on your audience
Campaigns aligned with your seasons, promotions, and business goals
Website & SEO Support
Ongoing text and imagery improvements to your website
SEO audits and keyword research to help you get found
Monthly blog content with custom graphics
Ongoing tweaks to improve visibility and performance
Marketing Design Support
Ongoing design support for everyday marketing needs, including:
Business cards, flyers, and print materials
Event graphics and promotional pieces
In-store signage and branded materials
Social media graphics and campaign visuals
(For typical marketing needs - larger projects quoted separately.)
Local Visibility & Promotion
Google Business Profile support and monitoring
Event promotion and local marketing ideas
Press release creation + distribution
Not seeing the right fit? Custom options available.
My projects
75%
of consumers judge a company’s credibility based on its online presence.
Source: Stanford Persuasive Technology Lab
Not sure what’s working?
Get a free marketing snapshot and action plan.
* Custom review - monthly spots limited.