You’ve got a business to run.
I’ll build a clear path forward for your marketing - freeing up your time to focus where it matters.
Hi, nice to meet you.
I’m Salena, and I started Maine Roots Marketing to help small businesses get marketing that’s as honest and hardworking as they are. No big-agency layers - just thoughtful strategy, clear communication, and content that fits your business.
You don’t have to do this alone.
Digital marketing designed for Maine businesses with limited time and real budgets.
Social Media Management
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2–3 posts per week (IG + FB)
Custom brand kit + defined content pillars
Branded graphics, short-form video, and photography editing
SEO-optimized captions + strategic hashtag research
Stories + Reels to increase reach and visibility
Comment and private message monitoring + thoughtful replies
Proactive engagement with complementary local businesses and ideal customers
Strategic interaction within relevant local groups (when appropriate)
Performance report with insights and recommendations
Monthly content calendar for approval
Optional hands-off scheduling and publishing
Email Marketing & Strategy
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1 fully custom email campaign per month
Written in your brand voice
Designed inside your platform to match your brand look and feel
Promotional and seasonal planning guidance
Strong subject line + preview text optimization
Click-focused layout designed to drive action
Basic audience segmentation guidance (when applicable)
Strategic resend to non-openers when beneficial
Monthly performance snapshot (opens, clicks, key insights)
Ongoing list health monitoring
Additional campaign emails available as needed
Customize Your Package
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Squarespace conversion-driven web design
SEO audits + keyword research
Website copywriting
Business card, flyer + signage design
Press releases
Blog writing + optimization of old posts
Google Business Profile set-up + monitoring
Light brand photography
Event promotion
Text message marketing
Testimonials
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“I had the pleasure of working with Salena on both the Scarborough Chamber of Commerce Concerts in the Park series and the Scarborough Buy Local initiative, and her impact was outstanding. As a content creator, she brought creativity, organization, and a strong understanding of community-focused storytelling to every project. Her content consistently captured the spirit of Scarborough, helped promote local businesses and events effectively, and increased engagement across platforms. She was reliable, collaborative, and always proactive with ideas that elevated our marketing efforts. I would highly recommend her to any organization looking for someone who can combine strategic marketing with authentic, engaging content.”
Amanda Heubner | Amanda Heubner Photography-
“I had the pleasure of working with Salena on both the Scarborough Chamber of Commerce Concerts in the Park series and the Scarborough Buy Local initiative, and her impact was outstanding. As a content creator, she brought creativity, organization, and a strong understanding of community-focused storytelling to every project. Her content consistently captured the spirit of Scarborough, helped promote local businesses and events effectively, and increased engagement across platforms. She was reliable, collaborative, and always proactive with ideas that elevated our marketing efforts. I would highly recommend her to any organization looking for someone who can combine strategic marketing with authentic, engaging content.”
Amanda Heubner | Amanda Heubner Photography-
“I had the pleasure of working with Salena on both the Scarborough Chamber of Commerce Concerts in the Park series and the Scarborough Buy Local initiative, and her impact was outstanding. As a content creator, she brought creativity, organization, and a strong understanding of community-focused storytelling to every project. Her content consistently captured the spirit of Scarborough, helped promote local businesses and events effectively, and increased engagement across platforms. She was reliable, collaborative, and always proactive with ideas that elevated our marketing efforts. I would highly recommend her to any organization looking for someone who can combine strategic marketing with authentic, engaging content.”
Amanda Heubner | Amanda Heubner PhotographyMy projects
75%
of consumers judge a company’s credibility based on its online presence.
Source: Stanford Persuasive Technology Lab
Not sure where your marketing stands?
I’ll take a look at your Google presence, website, social media, and email strategy - and send you a personalized Growth Blueprint with practical next steps.
* Each request gets a real review (not automated) - so monthly spots are limited.