You’ve got a business to run.
Your marketing should move it forward - without adding to your workload.
SOCIAL MEDIA • EMAIL MARKETING • BRAND STRATEGY • SEO + CONTENT
Hi, nice to meet you.
I’m Salena. I partner with Maine businesses to build marketing that’s clear, consistent, and built to last - without the runaround of a large agency.
Transparent pricing. Clear deliverables. No surprises.
Marketing Essentials
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For businesses that want a consistent, professional presence online without having to manage it themselves.
Strategic Social Media Management
Consistent management across Instagram + Facebook
Branded graphics, photos, and short-form video when appropriate
Messaging written in your brand voice
SEO-informed captions and hashtag strategy
On-Site Content Capture
Initial on-site content session to build a library of photos and short-form video
Occasional on-site visits for candid photos and reels content
Community Engagement
Comment + direct message monitoring
Thoughtful engagement with customers and complementary local businesses
Participation in relevant local groups when appropriate
Visibility & Reach
Stories and short-form video used strategically to expand reach
Ongoing engagement strategy to keep your business visible locally
Planning & Reporting
Monthly content calendar for approval
Monthly performance summary with insights and recommendations
Marketing Growth
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For businesses that want their marketing to actively support growth and customer communication.
Includes everything in Marketing Essentials, plus:
Expanded Content Strategy
Increased content creation to strengthen online visibility
Additional short-form video and reach-focused content
Expanded engagement strategy to grow your audience
Email Marketing
One fully custom email campaign per month
Promotional and seasonal planning aligned with your social content
Messaging written in your brand voice
Conversion-Focused Email Design
Click-driven layout structured to encourage action
Subject line and preview text optimization
Audience & Performance Optimization
Basic audience segmentation guidance when appropriate
Strategic resend to non-openers when beneficial
Ongoing email list health oversight
Marketing Partner
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For businesses that want a trusted marketing partner supporting multiple areas of their marketing.
Includes everything in Marketing Growth, plus:
Advanced Content & Visibility
Expanded social media strategy across platforms
Priority scheduling for on-site content creation
Additional on-site visits for original photo and video content
Email Marketing Expansion
Up to two custom email campaigns per month
More advanced audience targeting and segmentation
Website & SEO Support
Website updates and content improvements
SEO audits and keyword research
Monthly SEO-optimized blog posts with custom banner and images
Marketing Design Support
Ongoing design support for marketing needs, such as:
Business cards
Brochures and print materials
Event promotional graphics
Flyers, signage, and in-store materials
Social media graphics and campaign visuals
(For typical marketing needs. Larger design projects quoted separately.)
Local Visibility & Promotion
Google Business Profile optimization and monitoring
Event promotion strategy
Opportunities for local collaborations and partnerships
Not seeing the right fit? Custom options available.
My projects
75%
of consumers judge a company’s credibility based on its online presence.
Source: Stanford Persuasive Technology Lab
Not sure what’s working?
Get a free marketing snapshot and action plan.
* Custom review - monthly spots limited.